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Trustworthy Rent-to-Own (RTO) services across the U.S., powered by a high-end custom solution crafted by Unique Software Development.

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Heartland Capital Investments

Heartland Capital is a leading and trusted name in the Rent-to-Own (RTO) industry, offering nationwide programs that simplify asset ownership. Serving a diverse clientele, Heartland facilitates the acquisition of assets such as portable buildings, gazebos, tractors, and trailers.

 

In addition to flexible, low monthly payments, Heartland provides early payoff options, positioning itself as one of the largest contract managers in the U.S.

Heartland Capital Investments Client Project displayed on three tablet screens - Unique Software Development of Dallas

Project Idea and Goal

Clients were required to work with agents and complete extensive documentation to acquire assets through rental and ownership programs. The manual process of filing requests and obtaining approvals was time-consuming, leading to work delays and challenges with vendor selection.


Heartland Capital Investments recognized the need to address these inefficiencies through an innovative, user-centric solution. Additionally, investment partners were seeking modern approaches to move beyond the traditional agent system and scale their operations. The ultimate goal was to develop a single-platform solution that streamlined request forms, approvals, and provided secure backups with efficient workflows.

Key Challenges

There were numerous inaccuracies in the manual procedures and document flow that needed to be resolved. However, the primary challenges of this project were as follows:

Work Delays

Even small Rent-to-Own (RTO) items, such as lawnmowers and sheds, faced significant approval delays, taking far longer than expected.

Manual Workflows

Previously, paper forms were used, requiring data authentication and validation to assist clients with their requests.

Backup and Security

Since the system stores sensitive identification information, cybersecurity and reliable data backups were essential concerns.

Isolation in Vendors

Agents were working independently and handling clients at their own convenience, resulting in lost business opportunities and missed connections.

Digitalization

Digitalizing most manual workflows was straightforward, but challenges arose in the 'request to approval' and 'approval to disbursement' processes.

Diverse Client Needs

With a wide range of RTO items available, categorizing client needs accurately was critical for both the firm and its vendors.

Development Timeline

While the project goals and requirements seemed straightforward, the backend complexity required multiple iterations, extending the timeline from March 2020 to April 2021.

Solution Delivered

The solution involved implementing robust software tailored to the Rent-to-Own (RTO) process. Clients can now request various structures, such as carports, gazebos, dog kennels, and play sets, along with selecting their preferred installment period.

 

Heartland Capital unified manufacturers, dealers, and clients on a single platform. Clients can request their chosen structure from a dealer and manufacturer of their choice. The system requires clients to upload identification and electronically sign contracts. The approval process is fully digital, significantly reducing workflow time while enhancing precision and efficiency.

Best Features

There’s no need to worry about purchasing equipment or making additions to your assets. Simply file an RTO request using the following features:

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Single Platform

Unlike traditional systems, firms and vendors can now use a unified platform to address specific needs or activities.

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Easy 3-Step RTOs

Clients can choose a plan, make monthly payments, claim ownership, or request an early payoff option with ease.

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Timely Approvals

The days of waiting for physical document approvals are over, as the system enables quick, efficient approvals.

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Live Status

Users can easily review the status of any request in real time, with minimal effort or complexity.

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Freedom of Choice

Customers can select their preferred vendor to work on their project, rather than choosing from a predefined list.

Application Screens

Accomplishment

Choosing Unique Software Development is a key step toward driving your business growth. With our expertise in Rent-to-Own Software Development, we deliver user-centric custom solutions tailored to your needs.

 

Heartland Capital is a prime example of our commitment to adding value to businesses by creating central platforms that streamline processes. Customers can now easily request gazebos, campers, or portable buildings with real-time approvals and rapid sign-offs, saving both time and money.